e-commerce started, the scale has been extended beating every last records. In 2008, that closed in upon 630 trillion won, and the sales gap between department stores, which is number two in the rank of retailer market, is decreased to more or less 500 billion won. Many conglomerates made clear their intentions to enter the online intermediary shopping mall market, and SKTelecom also launched an
e-commerce, online payment, and e-communication. We defined the biggest part as e-commerce, which is including not only auction and open market platform, but also price comparing website (shopping.com) and the web site for building online shopping homepage (prostores.com). After acquiring PayPal and Bill Me Later, these online payment companies not only gave profits to eBay, but also made some sy
the opportunity to develop new business strategies. Amazon used the internet and the associated strategies made e-commerce markets possible, to pursue a cost-leadership model and consolidate the bookselling industries. Amazon’s success in the book market as accelerated the consolidation of the book retail industry, and many small bookstores had closed because they cannot compete by price
market premium foods which develop lasting relationships with our customers"
we can expect the sales to increase approximately 23 to 25% more
organic food markets are highly attractive to enter
open the first Korean Harry & David retail store and online shopping mall
open the first store in Banpo-dong
Online Shop
Service for customers who are busy, or in distant areas
What e
market premium foods which develop lasting relationships with our customers"
we can expect the sales to increase approximately 23 to 25% more
organic food markets are highly attractive to enter
open the first Korean Harry & David retail store and online shopping mall
open the first store in Banpo-dong
Online Shop
Service for customers who are busy, or in distant areas
What e
Role playing
Diversion
Self-gratification
Learning about new trends
Physical activity
Sensory stimulation
Location
Nature and quality of assortment
Price
Advertising and promotion for Positioning of the Retail Brand
Sales personnel
Services offered
Physical store attributes
Nature of store clientele
Point-of-purchase displays
Consumer logistics
(1) Location
other sports. Typical examples are golf’s Tiger Woods, soccer’s Cristiano Ronaldo, and tennis’ Rafael Nadal. When Jordan appears in ads or games, many people regard Nike as basketball. Nike basketball goods market is therefore far been able to hold No.1. But Nike couldn’t satisfy with it. They also want to be No.1 in other sports market for example, football, tennis, baseball, golf, etc.
markets and the western countries retail industry. In addition, this report will also analyze the different types of management systems that UNIQUE had make use of to be competitive. Lastly, this report will discuss the potential innovative ways that UNIQLO can achieve its goal of becoming a global brand that transcends cultural boundaries
1. Introduction of UNIQLO
1.1 Company Overview
N
e-commerce)와 인터넷-비즈니스(internet-Business)의 개념을 e-Business와 혼동해 세 가지 모두 동일한 개념으로 사용하는 경우를 자주 볼 수 있다.
이러한 문제는 e-Business에 대해 명확한 이해가 부족하다는 점에서 기인한다고 볼
수 있다. 그리고 또 다른 이유로는 e-Business와 전자상거래 및 인터넷 비즈니스의
retail.
The first UNIQLO store opened in 1984. In 1998, our fleece campaign sparked a UNIQLO boom across Japan. Subsequently, we weathered a period of falling sales and operating profit but quickly boosted performance by expanding our women's wear. First venturing into international markets in 2001, UNIQLO now has worldwide operations, including in the U.K., China, Hong Kong, South Korea, the Un